Recommended Books

It's a well-known fact that leaders are readers and readers are leaders. We encourage each WSTBA member to read books that have the potential to improve our lives and professional skills. Each member is encouraged to submit titles that would be a benefit to other WSTBA members. Here are our latest recommendations.

THE ENERGY BUS: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy by Jon Gordon

Team of Rivals: The Political Genius of Abraham Lincoln by Doris Kearns Goodwin

The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance by Jim Loehr

A Million Miles in a Thousand Years: What I learned While Editing My Life by Donald Miller

Business Tips

In a high tech world, sending a handwritten thank you card to a client will definitely get their attention and is sure to be read. I recently tried this and received several new business opprtuniteis as a result. - Steve McKenzie

Whenever you need to fax a copy of a document to someone and a fax machine is not available, take a photo of the document with your smart phone and just email it or send it as a text message. - Bill Prudhomme

If you need to sign or add text, drawings or symbols to a pdf document, you can with an app called "tinyPDF". Just install it on your smart phone or iPad and open the pdf document in tinyPDF. Then you can select the pen tool to sign the document using your finger or save a signature to add at any location on the document. The app also allows you to add text or drawings to the document. - Bill Prudhomme

Studies show that the more senses you involve, the more memorable you and your company are. Take advantage of the tactile in demonstrating a product or service that you offer. - Patricia Altazin, PSA Marketing

Value, not to be mistaken with price, can help define your brand and differentiate you from the competition. What niche do you serve? What do you do well in that niche that makes you different from everyone else? What are the emotional benefits of what you do? The answers to these questions will help define what your value is to your customers - it could be your great customer service, product quality, innovation, or any combination of these. - Chuck Billiot